WhatsApp Business API • Malaysia

WhatsApp Business API Solutions

Transform your customer communication with the power of WhatsApp.

Connect with customers through one of the world’s most trusted messaging platforms for marketing, updates, authentication, and support.

A WhatsApp chat where a business replies with a marketing promotion, an order update and a login OTP, next to a card listing the four message categories and per-message pricing for Malaysia.

Direct Customer Messaging for Modern Businesses

The WhatsApp Business API enables businesses to communicate directly with customers through WhatsApp. Send and receive messages, notifications, multimedia content, and business updates more efficiently while improving engagement and convenience.

One API. Four Powerful Message Types.

Meta defines four WhatsApp Business message categories — each for a specific purpose, with transparent per-message pricing in Malaysia.

Marketing

Promotions & Campaigns

Business-initiated promotional messages — product launches, loyalty offers, and re-engagement campaigns to opted-in customers.

  • Bulk Broadcast
  • Flash Sales
  • Loyalty Rewards
  • Abandoned Cart
RM 0.50 / message (MY)
Utility

Transactional Alerts

Triggered by user actions — order confirmations, payment receipts, appointment reminders, and subscription updates.

  • Order Updates
  • Payment Alerts
  • Reminders
  • Invoices
RM 0.12 / message (MY)
Authentication

OTP / TAC Verification

Secure one-time passwords for user login, account registration, and financial transaction verification via WhatsApp.

  • Login OTP
  • TAC Code
  • 2FA
  • Password Reset
RM 0.10 / message (MY)
Service

Customer Support

Customer-initiated conversations within a 24-hour window — now billed per message, in line with Meta’s updated pricing (effective 1 October 2026).

  • Inbound Support
  • Live Chat
  • AI Chatbot
  • Complaints
RM 0.10 / message (MY)

Per-message rates for Malaysia (MY). Share your expected monthly volume with us and we will confirm the best applicable rate for your usage.

WhatsApp Business Benefits

Why businesses in Malaysia are moving customer communication onto WhatsApp.

Stronger Reach

Deliver important updates, notifications, and campaigns directly to customer devices with stronger visibility.

Better Engagement

Encourage faster customer response while reducing manual communication effort across your service and marketing team.

Workflow Automation

Automate notifications, follow-ups, reminders, and service communication to save time and improve consistency.

Rich Message Formats

Flexible message formats help businesses create better interaction, product sharing, and response handling on WhatsApp.

Interactive Messages

List messages, reply buttons, and call-to-action formats to guide customers clearly.

Product Messages

Multi-product messages, product display pages, catalogues, and cart-based interactions.

Media Messages

Send barcode images, QR images, PDFs, documents, and location-based information.

Industries Using WhatsApp Business API

The WhatsApp Business API is highly versatile and supports businesses that want faster and more consistent communication with customers.

Retail & E-commerce Hospitality Banking & Finance Healthcare Logistics Education Real Estate Professional Services

Get Started with WhatsApp Business API

A simple step-by-step process to get your business number ready for professional customer communication.

1

Create Account

Start with the correct WhatsApp Business Account setup for business use.

2

Verification

Complete verification and approval requirements with Meta for official business messaging.

3

Number Setup

Configure your display name, verified number, and basic account structure properly.

4

API Ready

Your business is ready to send, automate, and manage customer communication more professionally.

Key Features

Strong business messaging features for automation, customer engagement, and secure communication.

Programmable Messaging

Automate message delivery and connect WhatsApp workflows into your systems.

Rich Media Support

Send images, videos, PDFs, and other media formats for better communication.

Message Templates

Use structured templates for faster and more consistent business interactions.

Real-Time Two-Way Communication

Support live conversations and better engagement with customers on WhatsApp.

End-to-End Encryption

Protect business and customer communication with secure messaging standards.

Notifications and Alerts

Keep customers updated with reminders, alerts, confirmations, and service notices.

How to Integrate WhatsApp Business API

Follow a practical process to prepare, configure, and deploy your WhatsApp messaging setup successfully.

Apply for Access

Contact our team for onboarding support.

Obtain API Credentials

Prepare authentication and access details.

Configure Integration

Connect WhatsApp Business API into your web portal or business system.

Create Message Templates

Prepare templates for different customer interactions.

Test and Deploy

Validate message flows before going live.

Monitor and Analyze

Review performance and optimize usage with reporting tools.

WhatsApp Business API FAQ

Quick answers about pricing, verification, and messaging rules.

How much does WhatsApp Business API cost in Malaysia?

You pay per message by category: Marketing RM 0.50, Utility RM 0.12, Authentication RM 0.10 and Service RM 0.10 per message for Malaysia. Service conversations are now billed per message, in line with Meta’s updated pricing effective 1 October 2026.

Do you handle the Meta business verification?

Yes. We manage the WhatsApp Business Account setup, business verification with Meta, the sender number, display name and message template approvals end to end.

Can I send OTP and TAC codes through WhatsApp?

Yes. Authentication messages are designed for one-time passwords and TAC codes for user login, account registration and financial transaction verification, with template formats built for fast and secure delivery.

What happens after the 24-hour service window closes?

Once a customer-initiated conversation window closes, your business can only send approved template messages under the Marketing, Utility or Authentication categories, each billed at the category rate.

Revolutionize Your Customer Communication

Start integrating WhatsApp Business API into your platform and improve customer engagement, response speed, and communication efficiency.

Need help? Our dedicated team is ready to assist you every step of the way.

Request WhatsApp Business API Pricing

Tell us what you want to send, your expected monthly volume and whether you need templates, automation or API integration. We will recommend the right setup and provide a quotation.

Prefer to talk it through? WhatsApp our team.

  • Message-category and estimated-volume review
  • Meta onboarding and template guidance
  • Chatbot, shared inbox and API options
  • No-obligation quotation

Plan My WhatsApp Setup

Your details are used only to answer this enquiry. Protected by reCAPTCHA. Prefer WhatsApp? +603-2780 3801